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Wednesday, October 14, 2026
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Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in Formula 1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no comment on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal would represent a substantial rise in worth of Mercedes F1 since Ineos Group acquired its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458m) at the box office.

It is Pitt's most successful movie and the most successful sports film to date.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

About the author

Tonya Hunt

A digital strategist with over 10 years of experience helping businesses optimize their online presence and drive growth through data-driven insights.

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